We present Jessica holloway from studio holloway in Montreal Quebec Jessica was one of my first clients for coaching back when I was living in Montreal microblading training near me, we met up and we became really good friends and I have to tell you I’ve seen so much progress from the first time that I spoke to Jessica where she told me it’s been two months since I opened my studio and I’m really really concerned I’ve only had two clients to now a year and a half later where she’s enjoying ten to twelve new clients every month, she’s making just the same, or maybe even more than she was making at her old producer job but instead of working 5040 hours a week, she’s working 2026 she’s time for her family, she has time to enjoy her life and she has time to grow the business even more listen to Jessica’s story as she tells microblading blonde eyebrows.Slow and steady wins the race if you’re just getting started in this PM you industry, these words are meant for you, yes there are ton of claim to fame stories of I made 130,000 dollars my first year and that’s definitely valid, but what is more likely to happen is that your business will slowly progress Rome was not built in a day and neither will your business just stay consistent and remember if you’ve ever felt alone I’m here for you there’s a huge community that I’m in touch with that I’ve built for you for you to stay motivated and stay consistent, if you feel like you need coaching write me send me a message, this is what I do I help you on your way to learn how to streamline processes in your business so you can grow it and work smarter and not harder with that said let’s get to the interview, if you enjoy it, give me a thumbs up and also tell me in the comments because I want to know.A lot of people watch these Youtube videos but never really interact or never really reach out to say anything so I’m putting the content out there I’m not really sure if you guys are enjoying it I’d love to know for a fact that you do so if you want to leave me a love note, send me a comment down here in the comments and I’ll really really appreciate it also subscribe if you want to see more content like this.Let’s get to the interview. Alright hello everybody, this is Marathon with micro blading hub and today I’m bringing you a very special interview with my my dear friend Jessica holloway from my days living in Montreal hi Jessica hello Jessica is the owner of a studio hallway in a Montreal Quebec okay Montreal is a special piece of the world as far as micro blading goes because it’s a little further behind just because of the language barrier and everything everything there happens about I don’t know two three four years later than everything in the rest of Canada would would happen so with that.Um, go ahead, sorry I interrupted no that’s actually really really good piece because a every market is so different that you have to adapt to it so that’s actually a really good thing to, um so.Before even taking any micro blading classes or anything of the sort I was a producer A I worked in a very creative atmosphere I was always a creative person I was always loving anything that had to do with, um, the face morphology, um, drawing and so on and so forth I loved everything that was like biology as well I had kind of a mesh of yes there you go, my goodness he he actually designed this that she’s an amazing artist.Um, so I have a bit of a mesh of a background but as a producer I kind of fell into that career I liked it very much, um, working here in Montreal as a producer, it was a lot of fun, um, but it kind of missed a few checks if you wish, I’m there a few boxes that were missing and as a producer you’re delegating a lot of work to the creatives for them to produce for them to create and to and to make but as a producer you’re not really the one creating yourself, you’re the one managing a team.And so on the side I always had something kind of creative going on and so on on and then I had my son so I was on mat leave which I said will soon be at some point and I’m.I’m definitely looking at my career as a producer and looking the amount of hours I had to work as a producer you’re not really the one deciding when you’re going to be working, you work when there’s a project and you work until the project is done and so you kind of always had to be there nearly twenty four seven on top of things I was a producer for a UK, um.Hang on, it was an international was an international company, um I was the main producer for everything that was projects in the UK as well as Canada and then our main creative hub was in Portland, so I was just working across the board and so I was kind of looking at them, yeah at different times I was pretty crazy I liked it but was I loving it not so much because I was looking at the creative designers and so on and so forth who were doing their job and they were talking about, um, you know classes that they were going to take and and talking about people in the industry that they really looked up to and I didn’t quite have that feeling towards the career that I had A I wasn’t really looking forward to you know what happened in five years I was just kind of living on a day-to-day.So I knew that, at some points I didn’t had the change, um and um, I’m from out west, um in Canada, so I had a lot of friends I also followed a lot of people from out west and I knew that more of the culture out there as well and microbe laden had definitely come up quite a bit and my mom, um, at the time definitely had very little brow, I’ve taken care of that, since then but but, um you know and my brows were very very blonde, I’m naturally blonde, so I was we were both looking at okay well what, what could get done and at that time. Nothing was really here, Michel there was but it wasn’t quite very well-known so we were actually planning I can still recall this we were a saturday morning after Yoga we’re at Starbucks and we’re planning a trip to go to vancouver to get our brows done like we were very serious about this and that’s expensive because in Canada flying from Montreal just vancouver is not the same like going from Miami to new York, yeah it’s it’s a cross-country really that’s what you’re doing and we were ready to do it and then my mom just kind of looked at me, you know.And she says why don’t you do browse like how is it that you don’t do this and I was like oh my god, like the light lightbulb budget truth moment of truth happened I was like.Oh my god, you know, like I I am big into tattoos, you know like this has always been something I’ve actually adored a creative as well, but you know to actually go ahead and do this, um was quite something and it just opened up my eyes to that possibility of you know you could actually do this as a career so then I hopped onto the research.A that was a big one I had to go and check out what does this mean, what are the classes what’s the insurance, um, what’s the market like you know what’s actually the potential of this type of career like where can this take you and when I started doing my research, that’s when I was just amazed by what was you know pop potential potentially out there, it was fine because.You know since the market had progressed a little bit out west in Canada as well as in the states I did have some really nice examples of not just success stories, but like in general, on average, what can happen in this in this industry and I was very promising, so um.I looked up one of the best academies here in Montreal and I took my first class and I was slow mat leave during this time so I made it work and I took my first micro blading class I was very excited, um I absolutely loved it I was hooked immediately, um, and um.And then I went right I just I I’m the type of person that just kind of jumped right into something so I went and rented a studio not too far A I had my site mate I made my first site myself I created my Facebook account created an Instagram account like coming from a communication background I don’t understand what it meant to have a presence online but like I was you know so I I was able to make those steps myself. And so took a studio and was renting a studio a.You know a hair anesthetic salon, and it was on their second floor and it was a very nice little studio and the people there were very encouraging very supportive and basically my first clients were some of their clients, they had kind of this.Special event about a week after I started renting and they invited me to be there and they introduced me to a bunch of clients who are interested already in game the brows then kind of started off and this so this was kind of almost handed to me on a beautiful Silver platter, um, which is great because I was able to get you know some portfolio going and so on, but I mean after that little bunch of.Clients.Dissipated, then I was left with being like holy smokes, how am I supposed to do this and definitely in the in those following months I started to have.Some serious doubt in a what I was gonna do and and not so much doubt in what I was capable of doing, but doubt and is this actually going to work, yeah, you know, am I able to pay my rent every month am I able to make this a full-time job a so those.Next few months, I mean luckily I was on mat leave so I was able to just kind of you know take my time with it by the same time, it was quite stressful thinking okay, well you know math isn’t forever, at some point, I’m gonna have to kind of step up and decide if I’m going to go forward with zip.So I ended my mat leave in august and at this point I knew that I was going to need a little bit more in my tool belt to make things go further and so I do not have a business background at that point, so I decided to go ahead and take a business class for entrepreneurs and it was around that same time that I was also looking at high pay for this, how can I get better at what I’m doing and build a clientele, and that’s what I found he says I am.So Mary saw and I I guess I can’t remember if it was on Facebook or Instagram I think it was definitely yeah and um I saw you I was like oh my god, on top of things, she’s in Montreal, this is too awesome, and I love the fact that she kind of you know that you marcel we’re able to create this community and that’s what kind of started it was to figure out that guess what jess you’re not the only one in this situation, you have a bunch of other people who are jumping into the bandwagon as well and finding it pretty scary and realizing that it actually takes you know. Eight different type of a stations to really run this thing and go forward and might not be a specialist in you know those.In every situation so it’s just to kind of know where to get that information, um, so it was really nice, like I said to find out that I was not alone in that situation, but also then many said was to kind of.Target okay, where is it that you need help you know and I understood a lot of things like such as branding and so on, but then you know hashtag like that was my first time really playing with hash tags, or was my first time learning how to be consistent with certain things or like where’d, you go and put your efforts because you know you.There’s no point in spring yourself thin either, so when I said I was really able to start understanding a bit more on that side of like okay, this is how you need to.Make things work so that you can actually build a clientele a.I think we started we will start working with influences from here in Montreal and that helped a lot as well, a you know just getting as much traction going towards my site going towards my accounts and not reviews as well, the Google reviews that like just understanding what reviews doing why they’re so important and so on, so just.Plugging me in the right areas so that you know slowly but surely I can progress and build a larger clientele and also a larger traffic online.Um, so, that was really helpful like I said a parallel to that I was also taking a business class which was extremely helpful on that site to build a business plan and start getting a better idea of like you know crunch the numbers like what does it mean, how many clients you need per month to make this work, where do you like, if you want to go more than that, you know how do you get there, um, so everything kind of tied in really nicely and I’m just as I was finishing my coaching with my son I was finishing my business class, and it was really exciting because towards the end of it, then I was starting to actually gain a nice clean towel, but yeah I understand.That this is so may june july august september October end of October I had to wait six months to really start gaining clientele, so for six months I had to be very patient I had to be determined I had to persevere I had to put doubts aside, um and just you know believe in myself believe in my dream and just gain as much traction as possible in every area that I could for my business.SO.If there’s one thing I could tell everyone you know, yes there are those beautiful success stories and that does exist where the person was making you know a small amount and all of a sudden built this empire within a year, it is possible, however it doesn’t mean that because it’s not happening to you that you’re not going down the right road, you know in my case I don’t have the cinderella story I have the you know.Slow the little turtle like, um. Slow but steady’s you know wins the race type thing at the same time I wouldn’t have it any other way because I had to force myself to go and learn other things and to find solutions in the meantime that have helped me to get me where I’m at today.Yeah, so, um, in my son and I were just chatting a little bit before the interview and I’m in the business class I had written down, um.A goal goals that I had a within my first within the next year and that letter was then given to my business class instructor, she took it and she was going to mail a year later completely forgot about this letter, um a year later.You know receive this letter didn’t recognize it didn’t second thing or anything like that open it up wondering what this says, and I start reading I’m like oh my goodness like. At that time when I had when I wrote that letter I had maybe two clients a month.Very small clients and I was only doing micro billion of the time as well I’m in my letter I had stated that I wanted to take my permanent makeup class as well as my scalp micro pigmentation class.A I wanted to be a have a solid clientele a consistent amount of clientele where I was able to continue doing this full-time and basically get at the same level of salary.That I had been doing as a producer and was really exciting but which is sorry sorry to interrupt which is also a really realistic goal and I think it shows just how grounded you are and how realistic you are, um in your endeavors because you know most people they they get into this and because yes the numbers are appealing a lot of people think okay well I’m going to make 200 ground, my first year, um, whereas you know while that is very ambitious and it’s admirable it’s perhaps not as likely as aiming for a lower goal that would be for just to make enough um or to make the same that you were making with your previous job right, maybe working the same, but you you’ve actually gone a step forward because you’re currently making right about the same that you are making with your with your producer job.But you are on your own terms, and you you make your own schedule and you work half as much probably that’s correct, no exactly and so you now my son is two and a half years old and um, when he’s at daycare lithium the daycare is closed for spring break for vacation because he’s got a home daycare I don’t have to even worry about that I know in advance I take that week off my husband does not take any time off from his work, you know there’s this beautiful flexibility that, um, this lifestyle gave me but I knew it was able to give me and that’s one of the large reasons why I wanted to go into this industry was to be an entrepreneur, but also doing what I loved and I get to do that now and I get to bring home the bacon while still.You know doing everything else that I love and not feeling like I’m being stretched too thin a which is just an amazing feeling and.You know, those six months of hardship, I mean don’t get me wrong life gets tough but those six months those six few first few months where I’m thinking like what am I doing wrong because like you said some people are like you know they.How come this huge clientele just coming straight to my feet like that’s not always how it works and you know to go through that I’m glad I did because I learned so much from it as well, I’m just to know that you know if you really want it, you just need to persevere, you need to find your solutions you not you can’t just have it handed to you, um.You know and and by finding people like mesa and other people who are there to really give you a hand and figuring out you know really great ways of building the clientele are building your business depending on you know what end, you need help with I mean that’s really a nice way to go about it, um, it needs to be personalized per person by by the type of clients that you’re or not by the clients but by by what you need, yeah and comparisons are a slippery slope I would say you know I I I I that’s the only thing I would think to add to what you’re saying, try your best not to compare yourself with what you think other people are you know are achieving because often once and like it may actually not be at all, as you imagine you know this person might actually be having a very hard time or who knows, we always tend to romanticize other people’s lives in our minds anyways, and then and then too, it just doesn’t help, even if even if.It’s true that the person is doing you know this number of clients a month or as making this amount of money it doesn’t matter because it doesn’t have to be one way for everybody, you know, like when we talk about a success story a success story doesn’t mean necessarily like a hundred thirty one hundred fifty or 200,000 dollars a year doesn’t mean success successes, did you reach the goals that you wanted, you know, so you just you have to set yourself goals, but like my as I was saying you have to set yourself realistic goals, look at your market, what is the actual potential how much clientele do you have, how long have you been doing this for you know and actually you set yourself some realistic goals that you can get to because if you put yourself some goals that are far too high and unrealistic, you are going to get.So disappointed, um, even though you might be doing well you know like you, you just you really need to um, look at.